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 “If you like marketing and advertising and you are interested in being innovative on the web...["We Are Smarter Than Me"] is a 'must read'"
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BARACK, INC
Barack Obama's campaign didn't just make history: it teaches lessons that every
business can profit from. The Obama campaign was brilliantly planned,
strategized, and executed, and built to drive home a powerful, consistent core
value proposition: the proposition of change. Moreover, it had an extraordinary
understanding of innovation, manifested by its extraordinary use of technology
to achieve specific, quantifiable goals. In "Barack, Inc.," Barry Libert and Rick
Faulk present the Obama campaign as a business, identifying lessons any
business leader can use to maximize performance. Libert and Faulk cover
issues ranging from marketing to leadership, strategy to execution. They reveal
how Obama's team identified and honed a powerful core message, and applied
it flexibly in response to changing circumstances without ever compromising
core brand values. You'll discover how Obama built a focused, "no-drama"
organization that empowered local decision-makers without sacrificing
nationwide consistency or discipline. Finally, the authors, executives at the
world's leading provider of business social networking services, show how
Obama leveraged social networking at a scale unprecedented in the history of
either politics or business. From start to finish, "Barack, Inc." is actionable:
packed with ready-to-use strategies and tactics that can help you succeed with
any goal, in any marketplace.
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WE ARE SMARTER THAN ME
"We Are Smarter Than Me" by Barry Libert and Jon Spector, foreward by Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insight from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn’t, when you are building community into your decision-making and business processes. In "We Are Smarter Than Me," you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond.
Visit the "We Are Smarter Than Me" Web site |
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CRACKING THE VALUE CODE
"Cracking the Value Code" is based on a three-year study by the consulting firm Arthur Andersen, and gives clear, plain-English guidance for helping your organization identify, create, and consolidate the valued assets it needs to vault high above the competition. At the heart of this rigorously researched, cogently argued, and sensibly organized manifesto is this: New Economy success stories like Charles Schwab, Microsoft, and the Gap have outstripped their older industrial-age counterparts because they have devised new business models that hook into "what matters" to customers. How? By using their organizational assets–concrete and intangible–as the building blocks to true customer value. |
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VALUE RX
In "Value Rx," the consulting duo behind the successful "Cracking the Value Code" delivers strong, smart medicine for health care organizations. Libert and Giniat (the head of the Pharmaceutical, Biomedical, and Health Services practice of Andersen) open with much the same argument presented in "Value Code": To compete and thrive in a field marked by rising costs and declining services, everyone from hospitals and HMOs to pharmaceuticals, suppliers, and drugstore chains must not only nurture but rigorously measure every component of their "organisms." That includes finding the optimal balance between tangibles like physical assets and income statements and such vexing intangibles as human assets, customer satisfaction, and the constant generation and free flow of knowledge. To both bean counters and care providers who say such intangibles can't be reconciled with the bottom line or usefully measured, they provide a diverse array of vivid real-life profiles to the contrary.
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